Virtual Kreation E-Business Consulting

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October 29, 2009

Search Engine Optimization

Pay-per-Click (PPC) Advertising is a major component of Search Engine Marketing. Different from Search Engine Optimization, Pay-per-Click is also known as sponsored search marketing. Pay-per-Click Account Management requires requires expertise many areas such as: keyword selection, PPC ad creation and comprehensive knowledge of the major PPC systems. The goal of every Pay-per-Click campaign is to maximize client’s site traffic, click-troughs and conversion rates while while discouraging traffic from anyone that is not considered a qualified lead.
Keyword Selection

Just as with Pay-per-Click, keyword selection is critical in organic SEO. The goal of keyword selection should be to align your PPC and SEO campaign strategies to target the same general keywords. Now, there will be a difference because good keyword choices in organic SEO might not be good choices for PPC, however, in general terms your set of keywords would target the same audience and be similar in nature.
Website Content

Website content is one of the most critical elements of organic Search Engine Optimization. Your website should have a good amount of content that relates to the nature of the website. This content should be optimized to have a good keyword density for the selected keywords. Search Bots are the programs or “spiders” that crawl websites to index pages for search engines. Content is easily visible and indexed by search bots. In addition, humans also like quality content, therefore increasing your chances of higher traffic and links to your website. Overall, website content is essential to Search Engine Optimization.
Title and Meta Tags

There seems to be a general belief that meta tags are the extremely important and comprise a large portion of organic search engine optimization. I guess this relates to the old days of the web when meta tags had much more weigh in search engine placement and ranking. Meta tags are important, but they are just one of many elements in the collection of search engine optimization elements. In the big picture, meta tags really do not have that much weigh when it comes to search engine optimization. They are important, but not as important as some people make them out to be. Nowadays search bots are much smarter and look a large number of factors when ranking and indexing a website. Here are some pointers when creating your meta tags. Make sure that you use different meta tags in your site pages if its feasible. This can be a lot of work, so if you can automate the process, by all means do so. Make sure
Domain Name, File Names and Directory Names

When getting a domain name, you want to chose a domain name that is easy to remember and that identifies the nature of your business. Of course, this also depends on your marketing strategy and branding so in some cases this may not apply. Think about Amazon and EBay, do these names identify the nature of their business? Of course not, however today they are global brands that are well known for what they do. However strictly looking at domain names from a search engine optimization standpoint, a domain name desired keyword terms can help search engine ranking to some extent. This is not very significant, it only has a minor impact. The same thing applies to file names and directory names. So whenever possible one should use keywords in file names and directory names. This helps search engine raking to an extent. This is also a good practice for programmers and human readers. Keep
Inbound Links

Inbound links are links that point to your website from other websites. This is the most important aspect of external search engine optimization. Virtually every search engine uses an indexing algorithm that uses inbound links as part of the ranking determination. Of course, inbound links is only one element in the portfolio of SEO strategies, but its is an important one. However, its not only the number of inbound links, but also where the inbound links are coming from. A link from a related or popular has more weigh than a link from an unrelated or unpopular site.
A Comprehensive Strategy

All of the above are jus a subset of search engine optimization strategies and techniques that can improve your website ranking and positioning. There are many other techniques that can further improve your site ranking. One key element is online website promotion which include article submissions, directory submissions, social bookmarking, video distribution and social media marketing. All of these techniques help increase your inbound links, but also your website visibility and popularity which should increase its ranking and traffic.

For a free search engine optimization quote, please contact us.

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