Virtual Kreation E-Business Consulting

Pay-Per-Click Optimization Tips

June 8, 2009
  1. Perform an effective keyword analysis

  2. Learn the basics of all major pay per click (PPC) systems

  3. Create effective and relevant PPC Ads

  4. Create effective and relevant landing pages

  5. Create a custom PPC Ad and Landing page for each keyword group

  6. Deploy an effective keyword bidding strategy

  7. Enable geo-targeting and effective keyword matching

  8. Disable content matching unless its proven to be profitable

  9. Track impressions, click-throughs and conversion for each keyword

  10. Measure your overall PPC campaign return on investment (ROI)