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		<description><![CDATA[Pay-per-Click (PPC) Advertising is a major component of Search Engine Marketing. Different from Search Engine Optimization, Pay-per-Click is also known as sponsored search marketing. Pay-per-Click Account Management requires requires expertise many areas such as: keyword selection, PPC ad creation and comprehensive knowledge of the major PPC systems. The goal of every Pay-per-Click campaign is to [...]]]></description>
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